Energizing the Groundswell

According to Groundswell, energizing the groundswell means “tapping into the power of word of mouth by connecting with, and turning on, your most committed customers…”  By “energizing” your customers and getting them excited about your products (by listening to their feedback, and improving upon your products), they will keep talking about those products for years.  And according to the Word of Mouth Marketing Association (WOMMA) word of mouth “is the most honest form of marketing, building upon people’s natural desier to share their experiences with family, friends, and colleagues.”

Based on Li and Bernoff’s interviews with companies who succeeded in energizing the groundswell, they found 3 unique techniques that work when “connecting” with brand enthusiasts:

1. Tap into customer’s enthusiasm with ratings and reviews.
2. Create a community to energize your customers.
3. Participate in and energize online communities of your brand.