The Social Technographics Profile

This chapter describes how to recognize who your demographics are “your social technographics”.  The social technographics is composed of 6 categories:

1. The  creators – publish blogs, publish web pages, upload videos, etc.
2. Critics- post ratings/reviews, contribute to forums
3. Collectors- Add tags to web sites, “vote” for web sties
4. Joiners- visit social networking sites/maintain profile
5. Spectators-read blogs, watch video, listen to podcasts,
6. Inactives- do nothing

Once a company knows the social technography of their audience, they can use it to build an “appropriate social strategy”, meaning they can target the right buyers with the right media.

*”Groundswell, Winning In A World Transformed By Social Technologies“- By Charlene Li, Josh Bernoff